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People who try to make the marketing communication business about self expression, hipness, getting your name out there, making friends, making a favorable impression, or making a difference are about on my last nerve. As Bob Sugar said, “This is show business not show friends.” Marketing is nothing more and nothing less than making the cash register ring. Or as a good friend of ours says, it’s...“Transactions, baby.”

4 Hurdles for community bank marketers. READ BLOG >

8 Bank Marketing Priorities—in order. READ BLOG >

“What does the data say? READ BLOG >