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People laugh at the idea of branded smells, but smell is a great investment.

You can’t edit smells. If there’s a smell in the room, you’re gonna smell it.

Smell triggers emotional memory. Get a whiff of mom’s apple pie—suddenly you’re five years old.

And, smell is underexploited. In this visual world, your nose is the new frontier. Just smell Victoria’s Secret…Cadillac…Singapore Airlines…ah yes!

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