WHAT WE THINK ABOUT WHAT YOU THINK ABOUT.
A brand is a promise. How your brand does depends on how honest you are. Do you keep your promises? A rag-tag bunch of bootstrappers who know what they stand for—and stick to it—can blow the doors off of VC-engorged pretenders, with logos that look like they were pirated from MOMA. So, is who you say you are consistent with who are?