WHAT WE THINK ABOUT WHAT YOU THINK ABOUT.
Some people think marketing is the art of over promising and getting away with it. It’s really the art of telling the truth in a way that moves people who are ready to be moved. Seems so simple. So why are so few people any good at it? I guess it's like playing the blues—three chords and the truth and you could be Jimi Hendrix, right? Yeah, right.