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Branding a community hospital

The power of patient experience in community hospital branding.

The power of patient experience in community hospital branding. As the healthcare branding landscape becomes more and more crowded with less-than-ideally differentiated options, one of the few things we can count on is that people still want to be cared for by people who know what they’re doing. That’s why, in positioning a community hospital, it’s important to consider patient experience and consumer attitudes about their experience. Common wisdom is that the largest hospital in a market should (if they can) capture the technology-leader position. Generally, the 800-pound gorilla will be the one with the CON advantage, the budget advantage,…

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