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May 2015

The return of the social media-face-to-face hybrid strategy

The return of the social media-face-to-face hybrid strategy Back when the Internet was still the wild west, the pioneers discovered that companies with the best brick-and-mortar presence had the best online results, and that the companies with the best virtual presence had the best results at physical stores. Of course, this is consistent with prior learning about distribution strategies. Automotive brands have long known that local dealership sales are impacted by national image advertising, and that customer satisfaction is supported by the quality of collateral materials (intuitively believed to be a pre-selling tool). Heathcare marketing, and in particular pharmaceutical marketing,…

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