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May 2015

3 things to remember when marketing to millennials

3 things to remember when marketing to millennials Each new generation of consumers brings with it new cultural expectations. When the baby boom came of age, advertising began using film techniques, humor, story telling, and music in ways that advertising had never seen before. Generation X infused marketing communication with irony, satire, and cynical humor. The best branding agencies understand and accommodate these cultural demands. In fact, with both content and technology, it is smart to get out ahead of the upcoming generation. So, whether you’re engaged in bank branding (where the future is now in terms of marketing to…

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The return of the social media-face-to-face hybrid strategy

The return of the social media-face-to-face hybrid strategy Back when the Internet was still the wild west, the pioneers discovered that companies with the best brick-and-mortar presence had the best online results, and that the companies with the best virtual presence had the best results at physical stores. Of course, this is consistent with prior learning about distribution strategies. Automotive brands have long known that local dealership sales are impacted by national image advertising, and that customer satisfaction is supported by the quality of collateral materials (intuitively believed to be a pre-selling tool). Heathcare marketing, and in particular pharmaceutical marketing,…

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4 Hurdles for community bank marketers. READ BLOG >

8 Bank Marketing Priorities—in order. READ BLOG >

“What does the data say? READ BLOG >