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December 2014

How many brands does a community bank need?

How many brands does a community bank need? There is no doubt that well conceived and well-executed brand strategies can be beneficial to community banks. And operational critical mass can be the key to profitability and growth. But sometimes banks create chaos on the brand side, through merger and acquisitions or brand expansion, in order to achieve critical mass on the operations side. This can so complicate the life of folks concerned with bank marketing, that they find themselves using valuable time and money, just trying to make all the brands work together. As M&A activity heats up, this is…

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