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October 2014

3 reasons community bank branding builds customer loyalty.

3 reasons community bank branding builds customer loyalty. Every business wants to grow. And there are a limited number of ways for a community bank to do so—gain more customers, expand your footprint, or onboard the customers you have. By far, the least costly of these is onboarding. And yet, bank marketers do relatively little to expand the cross-sell ratio. This may be because much of what you do to build multiple-service relationships is invisible. The things that get you talked about around town are splashy billboards, televisions commercials, radio spots, and sponsorships. But the things that impact loyalty are…

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6 business benefits of branding a community bank.

6 business benefits of branding a community bank. Community banks are special. Each is a unique, organic organization, with its own strengths, people, relationships, and ties to it’s customers and community. Their executives are comfortable with the idea of building a scalable, portable business around people and relationships. Capturing this people | relationship idea in a unique brand, and executing it as part of your business strategy is key to a long-lasting and profitable brand. Sometimes community banks fall into the trap of viewing building a brand as window dressing. When this happens, it is difficult to engage the entire…

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4 Hurdles for community bank marketers. READ BLOG >

8 Bank Marketing Priorities—in order. READ BLOG >

“What does the data say? READ BLOG >