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October 2012

Stock.

When I first started in advertising, the agency I worked for had a business-to-business client where everyone started out. You never had the opportunity to do portfolio work for this client. But you had a lot of opportunity to have client contact, work on a broad range of projects. I did collateral, long-form video, magazine and newspaper ads, trade show concepts, and even a radio spot or two, as well as writing a co-op program. But there was something about this client that made no sense to us youngsters. The senior folks—creative directors, senior account team, agency management—seemed to care…

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