Your nose. The new frontier of branding. May 14
People laugh at the idea of branded smells, but smell is a great investment.
You can’t edit smells. If there’s a smell in the room, you’re gonna smell it.
Smell triggers emotional memory. Get a whif of mom’s apple pie—suddenly you’re five years old.
And, smell is underexploited. In this visual world, your nose is the new frontier. Just smell Victoria’s Secret…Cadillac…Singapore Airlines…ah yes!
We have a saying in German:”Ich kann den nicht riechen”
when you make a comment how you feel about someone.
Meaning I cant’t stand the smell of him/her, or I can’t stand that person.
It is an old saying and truely refers to someones physical smell. I think we have all experienced that and in this country we cover it all up, well this could be an endless conversation!
Love,heide
Comment by Heide Craig — May 22, 2007 @ 10:52 am