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4 Hurdles for community bank marketers

4 Hurdles for community bank marketers. This post by James Gibbons was originally published as an article in the American Bankers Association Marketing Journal. Marketing is hard—well, not hard exactly, but tricky. People who’ve done a lot of it know things like: hitting the target is a lot harder than getting near the target, hitting it twice is something like lightning striking twice, getting a letter or email opened is about fifty times harder than getting it delivered—and getting a click-through is even harder. Marketing people know that certain messages don’t work in outdoor…or radio…or newspaper…or television, and that the…

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