The tools of the trade

Communication between you and your marketplace is continuous. It never stops. Your product, company, and brand are living things. As time goes by, your customers’ needs, desires, purchase habits, criteria for choosing, and attitudes will change regarding your brand and your competitors. The Gibbons | Peck approach to relationship management anticipates that change and works to make it a change in your favor. Among the tools we use to cultivate your best self are:

• Feedback and control program (OGSM, objectives, goals, strategies, and measures).
• Annual planning sessions.
• Annual calendars.
• Weekly tracking of key indicators.
• Weekly client updates.
• Contact reports.
• Creative briefing tools.
• JIST (Just the facts).
• Creative Platform.
• Coordination of multiple projects.
• Turnkey marketing communication management.
• Long-term media planning.

Where your message enters your customer’s mind is where the rubber meets the road in marketing communication.

We believe in creative that is engaging to your customer, a true expression of your strengths, presented in a concept that makes the communication relevant to your customer.

We feel that our creative is successful not when it wins awards or when we think it’s cool (although much of it does win awards and we like creative that’s cool), but when it is an effective vehicle to stimulate the desired behavior in the short run and to secure your relationship with your target market in the long run.