These are the 21 Principles that guide everything we do at Gibbons | Peck. They guide our decisions, they show up in our conversations, they even grace our walls (and sometimes our floors, too).

1. Spend resources on solutions rather than focusing on problems.
2. Recognize that the whole is greater than the parts, and that we are all part of a single process.
3. Respect the people around us, including ourselves, each other, our suppliers and our clients.
4. Listen first; talk later.
5. Keep an eye on the client’s objective.
6. Be good stewards of the resources entrusted to us.
7. Be intelligent and treat others as if they are, too.
8. Maintain the priority; strategy first, then concept, then execution.
9. Seek to do great advertising—advertising that works.
10. If it isn’t strategic, it isn’t creative.
11. Don’t settle for work that’s “good enough.”
12. Tell the truth.
13. Think counter offer.
14. Create work that is both verbally and visually smart.
15. Create leaders of our clients.
16. Always look for a better way to do things.
17. Choose your battles.
18. Everyone’s opinion matters. Great ideas come from everywhere.
19. Be innovative in relationships, in planning, in creative...in everything.
20. Give for the greater good.
21. Learning never ends.