Branding

Building on the findings of the Communication Audit, the Gibbons | Peck Branding Process provides a systematic approach to expressing the brand to the five senses. The process ties strategic issues such as product features and benefits, pricing, distribution, people strategy, and service approach to consistent sensory and thematic expressions. The process delivers a comprehensive program addressing:

• Color
• Type
• Texture
• Taste
• Smell
• Sound
• Tone
• Voice (language)
• Social, political, emotional themes
• Brand manners (everything you do that makes an impression on your target audiences)