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Branding

Always go to market looking like yourself—your very best self. That’s what branding is about. It’s a promise that only you can keep. It’s a way of presenting yourself that appeals to the five senses authentically, organically, personally, consistently, and systemically.

So when we brand, we start with you. What you’re good at. What your culture is like. How your best customers think about you. And then, piece-by-piece, we build the brand system.

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Digital

It’s tribal. It’s primal. It’s the way people have communicated since the dawn of time. Communities talking about the things that matter to them. Telling stories. Telling jokes. Sounding the warning. Pointing the way. It’s in our DNA. And finally, technology has caught up. And we want to help you make the most of it.

Today’s communities carry on the big conversation using social media (like Twitter, Facebook, YouTube, LinkedIn, Pinterest, and Google+), texts, and blogs. Gibbons Peck clients build communities and join the party by using all of those tools, plus hybrid media like server-based online advertising, animation and video, and eblasts.

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Advertising

Advertising is where selling meets style…where the brand goes to work…where who you are and what you can deliver meets who you’re talking to and what you want them to do. It’s making the cash register ring, while building the brand for the future, while strengthening relationships.

It’s television, radio, outdoor, print…texts, tweets, and little red balloons…it’s stroller derby and dollar days…it’s a feature, a benefit, an offer, and someone who just has to have one of those!

It’s what you need to say, said just so, and delivered just in time. Gibbons Peck has done a lot of it. We can help you.

Sophisticated and Personal

Paragon Bank built its reputation on building strong personal relationships and serving each individual in a unique way. So, Gibbons Peck built a sophisticated, “concierge” brand. And presented it through the eyes of those very clients. MORE

In their own words!

Baptist Easley Hospital has some great stories. Stories of compassion. Caring. Brilliant professionals going to exceptional lengths to help their patients. Rather than trying to tell these stories, Gibbons Peck produced a video series in which the patients speak. Have your tissues ready! MORE

Inbound Marketing Revitalizes Your Service Business

8 Bank Marketing Priorities—in order. READ BLOG >

I was in a discussion the other day with a digital media guru, who kept saying things like, “well, the data says…,” and “we have to listen to what the data says…. READ BLOG >

C-level banking executives tend to be very focused on the idea of return on investment. READ BLOG >