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B

Branding

Always go to market looking like yourself—your very best self. That’s what branding is about. It’s a promise that only you can keep. It’s a way of presenting yourself authentically to the five senses.

D

Digital

It’s tribal. It’s primal. It’s the way people have communicated since the dawn of time. Communities talking about the things that matter to them. Telling stories. Telling jokes. Pointing the way.

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Advertising

Advertising is where selling meets style…where the brand goes to work…where who you are and what you can deliver meets who you’re talking to and what you want them to do.

If it flies…

Fighters ... Dreamliners ... Spacecract.... Some of the world’s most sophisticated aircraft are made using custom designed, precision crafted AMAMCO Tools. These tools reflect a level of craftsmanship that makes each one a work of art. All of this is reflected in the video Gibbons Peck produced for the premium cutting tool maker. MORE

Sophisticated and Personal

Paragon Bank built its reputation on building strong personal relationships and serving each individual in a unique way. So, Gibbons Peck built a sophisticated, “concierge” brand. And presented it through the eyes of those very clients. MORE

In their own words!

Baptist Easley Hospital has some great stories. Stories of compassion. Caring. Brilliant professionals going to exceptional lengths to help their patients. Rather than trying to tell these stories, Gibbons Peck produced a video series in which the patients speak. Have your tissues ready! MORE

Inbound Marketing Revitalizes Your Service Business

8 Bank Marketing Priorities—in order. READ BLOG >

I was in a discussion the other day with a digital media guru, who kept saying things like, “well, the data says…,” and “we have to listen to what the data says…. READ BLOG >

C-level banking executives tend to be very focused on the idea of return on investment. READ BLOG >